“They lay down 1 star reviews thicker than a middle school boy with a can of Axe body spray. They are the malcontents who demand perfection from 19 year old children working summer jobs they hate, and 61 year old night shift managers wondering what mortal sins they had committed in the course of their lives to deserve this hell without a whiff of retirement.”

Maybe we don’t have the energy to be passionate or outspoken about every single issue plaguing our planet, but we do have the capacity to recognize their validity and care about their underlying themes. Specific issues are going to resonate more strongly with some than others. Many of them are tied to our emotional connection or how closely the issues hit home.